B2B TV Episode 2: How to effectively target SMEs

Our second episode of B2B TV involves True co-founders, Richard and Cos discussing some key considerations for targeting small to medium sized businesses. Including broadcast and news media, data propensity modelling and social media.

Check out our second episode to discover more about effectively targeting SMEs.

If you missed our first episode: emotional vs rational, which gives insight into the results of the largest study of B2B marketing effectiveness, you can still catch-up and download the whitepaper.