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Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice. As a natural storyteller, Brian also uses creative campaigns to grow brand awareness. This has allowed him to deliver revenue and profitability for five business units valued at $1B in annual revenue.
We talk about: influencing the minds of future buyers and balancing competing priorities of brand and demand. As well as, how B2B marketers can harness emotional messaging and the power of distinctive assets.
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The Modern B2B Marketer’s Toolkit
Arming you with the tools to succeed as a modern B2B marketer.
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Blog
Cookieless Thoughts
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Truth Sessions webinar 7
Quantum Marketing: a new dawn for B2B
How B2B marketers can take control of unpredictable buyers with Quantum Marketing
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Blog
True retains its status as IPA Effectiveness Accredited Agency
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Truth Sessions webinar 5
Maximising creative effectiveness in B2B
How to be successful at effective creative marketing
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Whitepaper: The ‘Rule of Three’ in any purchase decision.
Read to discover the link between creativity and sales
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The 95-5 Rule of Advertising
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Blog
What I learnt at the BBN Academy
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Truth Sessions webinar 1
Creative inspiration session
Showcasing the best examples of creativity in B2B
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Truth Sessions webinar 3
Account based advertising
How to increase reach and influence
