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The 95-5 Rule of Advertising
The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
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What I learnt at the BBN Academy
At True, the London office of the BBN Network, we take our role in BBN very seriously.
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BBN Number one international B2B marcomms agency
As the BBN London office, True is proud to announce that as of 2020 BBN is officially ranked as the number one international B2B marcomms agency.
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