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Top 5 things to know about personas
WHAT IS A PERSONA?
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7 steps to plan a B2B content marketing strategy
It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.
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If marketers are architects, how should they structure their own building?
Continued from my previous post
If marketers should be the equivalent of architects designing and building beautiful edifices founded on a series of platforms – the most important of which is creative – it follows that the way we structure our businesses should reflect this.
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Introducing B2B TV...
Under the Influence is our first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human.
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Marketing = Science + gut feeling
Computers and software are taking over many of our core tasks in marketing. Gut feeling can't be dictated to or coded, though. However important hard science and analyses might be, you need to mix them with a gentle dose of gut feeling to achieve successful campaigns.
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Instinct vs. Data
Gut-feeling and empirical evidence are the two methods by which people make decisions. But which is better?
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