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The 95-5 Rule of Advertising
The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
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Are You Proving the Value of Brand Building Activity?
Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their knowledge of the value of brand building as being ‘average’ to ‘very poor’.
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Facebook’s Upcoming Privacy Changes – What Advertisers Need to Know
If you thought conversations around user privacy and tracking were finally over with the death of Chrome’s 3rd Party Cookie … think again! Apple has announced its own plans to introduce changes to the way mobile app users are tracked and identified within iOS14.
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Thought Leadership is Old Skool
As a 30-plus year PR/Marcom professional, “thought leadership” has been a part of nearly every PR program I have known. It makes sense, right? Every client wants to show others (employees, customers, competitors) how much they know and to be a recognized leader in their category.
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Truth Sessions: Account Based Advertising
On Thursday we held the fourth webinar in our Truth Sessions series, taking an in-depth look at Account Based Advertising.
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We’re on a ‘Drum’ roll… four wins at The Drum Awards in one week
The results for The Drum B2B Awards and The Drum Content Awards are in, and we’re incredibly proud to announce that True won in all four of its shortlisted categories.
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