Blog
Podcasts
Webinars
Research
True retains its status as IPA Effectiveness Accredited Agency
B2B agency True has gained IPA Effectiveness Accreditation for the second time, and remains the only B2B agency to receive this special recognition.
Continue Reading
The 95-5 Rule of Advertising
The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
Continue Reading
Cannes Lions is giving B2B its time in the spotlight
B2B is finally being given the ultimate platform to celebrate creative excellence. Cannes Lions have launched a new Creative B2B Lions Awards and it couldn’t have come at a better time. Set to honour innovative, effective and game-changing creative work in B2B, this announcement strikes a poignant moment in B2B history as a sure sign that things have changed.
Continue Reading
True Only B2B Agency to Receive IPA Effectiveness Accreditation
An announcement from the agency about how proud we are to be on the inaugural list. How it is testament to our focus on commercial effectiveness and the results we generate for our clients.
Continue Reading
Quantum Marketing: A new dawn for B2B
For centuries, scientists believed in the 'planetary model' of the atom, consisting of a nucleus and then a bunch of tiny electrons, making neat, predictable circles around that nucleus. This theory mimicked the physics of outer space and therefore seemed to make perfect sense.
Continue Reading
Three Cheers for the B2B Marketing Awards
True has been shortlisted for three awards at the 2021 B2B Marketing Awards for our campaign, ‘Catching Feels’ for PERGRAPHICA, Mondi in partnership with Adobe Stock. We’re thrilled to be alongside some brilliant campaigns and recognised by the B2B Marketing Awards who are designed to honour the most innovative, creative, and forward-thinking marketers.
Continue Reading
