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7 steps to plan a B2B content marketing strategy
It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.
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All aboard the content truck, Mr Clarkson
I turned on the TV this morning.
Actually, no I didn’t. I picked up my iPhone, opened up myTV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.
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Thoughts on Thought Leadership
The power of a new business point of view
New points of view change our life. You could describe Steve Job’s new point of view on the user interface as: we now serve our computer versus our computer needs to serve us.
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Top Ten Tips For Creating Engaging Content
Okay, while you might not be able to eat these yummy ‘top tips’. We think you’ll find them deliciously useful.
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3 Tips For Better B2B Technology Marketing Case Studies
Case studies are an important arrow in the arsenal of a B2B technology marketer. Knowing how to write one well–or being able to spot shortfalls in case studies written by your agency–is an important skill.
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Why B2B Business Blogging Is Still Not Dead
For businesses that think writing blogs is passé, it’s time to reconsider. Enterprise blogs are more than just content pieces. They are a means to an end, the end being leads. Effective blogs with rich content can convert web-traffic into measurable sales inquiries.
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