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The 95-5 Rule of Advertising
The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
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Are You Proving the Value of Brand Building Activity?
Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their knowledge of the value of brand building as being ‘average’ to ‘very poor’.
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