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A Great Product Launch Means Finding Your ‘Peanut Butter’!
If a service or product launch is at the centre of your communications strategy, and if you haven’t found your ‘peanut butter’, beware! Your launch could probably use a healthy injection of innovation. (If you just sat back, furrowed your brow and said “Huh?”, allow me two minutes to explain.)
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How To Find Influencers and Engage Them
Nowadays, much more of our reputation is affected by what is said about us! In business, this means that 80-90 per cent of customers decide on their purchase before they are actively addressed.
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“Here’s to the crazy ones…”
When Steve Jobs and Steve Wozniak founded Apple, they didn’t just want to make machines that were functional; they also wanted to make them beautiful and easy to use. Jobs was as influenced by calligraphy as he was by programming.
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Friction Factory
Telling a good story is often about identifying a point of friction and releasing pressure that has built up because of it. That point is not always obvious, of course.
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The Greatest Story Ever Told?
Metro Goldwyn Mayer’s 1965 film, ‘The Greatest Story Ever Told’ brought the life of Jesus to the big screen in glorious Technicolor.
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Funnel Vision
Why do B2B marketers get things the wrong way round?
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