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As Britney Would Say, Work Bitch
I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?
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3 Tips For Better B2B Technology Marketing Case Studies
Case studies are an important arrow in the arsenal of a B2B technology marketer. Knowing how to write one well–or being able to spot shortfalls in case studies written by your agency–is an important skill.
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What Can Marketers Learn From Pokémon GO?
In under a week Pokémon Go has become a phenomenon, surpassing Tinder and almost Twitter on Android phone downloads – despite only being available in four countries.
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Let Me Tell You A Story...
In an excellent earlier blog post a spirited argument was put forward for the primacy of the image over the written word in advertising. However, I’d like to counter this with a, hopefully, spirited argument not only in favour of words, but lots of them. I’m talking about long copy.
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The Boy Who Could Fly
I was a weird kid. No, really.
When I was but a wee lad I believed a lot of things that most would deem inconceivable.
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Put Some Emotion In Your B2B Marketing Campaigns
Marketers in the B2B space strongly feel that emotions have no significance in their marketing campaigns. But what if we tell you that it’s only partially true?
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