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Don’t get into the box…
We’re forever being told to “think outside the box”, but we say “don’t get into the box in the first place”. These days, traditional business structures can seem irrelevant.
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Marcomms to the rescue!
I would go so far as to argue that marketing communications can actually lead business development and not simply promote what’s already there. Marcomms can be a catalyst for new business and add real value. A claim too far? Hear me out.
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A marriage of art and science
George Bernard Shaw once wrote: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
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Political campaigns are very much like B2B campaigns
What? I hear you say. The reason for that assertion is that they, like a lot of what we do, are wrapped up in very rational arguments.
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How B2B Marketers Can Achieve Audacious Goals by Going Social
There is a common perception in the B2B marketing space that social media campaigns do not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy decision makers, it’s absolutely untrue.
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A Beautiful Building Needs A Platform
Continuing from my last post.
Good buildings are built on solid foundations. For our purposes, I’m going to call these platforms. The first platform we need to build is the creative platform.
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