Blog
Podcasts
Webinars
Research
Nostalgia – leveraging past success to drive future growth
With Christmas already a distant memory, there is one thing we will never fail to forget about the annual holiday – the giddy excitement it would bring us as a child.
Continue Reading
Five emotions for five B2B campaigns
Emotions just aren’t used enough in B2B marketing campaigns. Yes, we have the constant use of happy ads and campaigns that give off positive vibes leaving people with a positive thinking about the brand, but that’s just not enough anymore.
Continue Reading
Put people – not product – at the center of everything you do
Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t going to deliver the results needed. Whether your business now claims their territory as B2B, or B2B2C or B2P (people) or B2H (human), a shift in focus is warranted.
Continue Reading
Just do it…
Once you've done all your thinking, research, and empathizing, hopefully you have a pretty good idea what you want to say – what the brand narrative is going to be. It’s time to start synthesizing all those influences into the semblance of a big idea.
Continue Reading
Creativity, where art thou?
The big idea – the brand story running throughout a campaign and the entire business – can’t come from a rulebook or a set of data. So where does creativity come from?
Continue Reading
Do B2B companies need a face?
Since the advent of Social Media, there is a growing move within B2B-centric businesses to act more like a person rather than just a company.
Continue Reading
