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How To Break Through the B2B Content Production Bottleneck
It’s hardly a secret that tensions exist between sales and marketing departments. Nowhere is this more evident than in generating content. Marketing wants to follow a proven process that ensures content quality and adherence to the brand. Sales care less about the process and much more about getting the right type of message in front of the right prospect at just the right time.
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What Makes Good B2B Content?
Without good content, you may have a nicely designed website that won’t hold peoples’ attention; or social media messaging that no one reads.
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Truth Sessions: Account Based Advertising
On Thursday we held the fourth webinar in our Truth Sessions series, taking an in-depth look at Account Based Advertising.
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Protesting against the cliché
B2B marketing is still adorned with cringe-worthy clichés that company executives are approving! For some reason, a percentage of the business-to-business community seems to have an addiction to using a variety of clichés whether they appear in copy, graphics or photography.
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BBN Number one international B2B marcomms agency
As the BBN London office, True is proud to announce that as of 2020 BBN is officially ranked as the number one international B2B marcomms agency.
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2 for True at the B2 Awards
True have been successful once again at the ANA’s B2 Awards held in Chicago. This year we’re proud to pick up top awards for Best Out-of-Home Campaign and Best Digital Advertising Campaign.
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