Blog
Podcasts
Webinars
Research
High fives all round (for 5 Drum B2B Award Shortlists)
True announce 5 finalist nominations at this year’s Global Drum Awards for B2B across four different categories with three of our award winning campaigns, including Best Use of Emotion in B2B Marketing.
Continue Reading
True Only B2B Agency to Receive IPA Effectiveness Accreditation
An announcement from the agency about how proud we are to be on the inaugural list. How it is testament to our focus on commercial effectiveness and the results we generate for our clients.
Continue Reading
Quantum Marketing: A new dawn for B2B
For centuries, scientists believed in the 'planetary model' of the atom, consisting of a nucleus and then a bunch of tiny electrons, making neat, predictable circles around that nucleus. This theory mimicked the physics of outer space and therefore seemed to make perfect sense.
Continue Reading
Why B2B needs Don Draper
B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to go back to its roots. What B2B needs, is Don Draper.
Continue Reading
Are You Proving the Value of Brand Building Activity?
Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their knowledge of the value of brand building as being ‘average’ to ‘very poor’.
Continue Reading
How To Break Through the B2B Content Production Bottleneck
It’s hardly a secret that tensions exist between sales and marketing departments. Nowhere is this more evident than in generating content. Marketing wants to follow a proven process that ensures content quality and adherence to the brand. Sales care less about the process and much more about getting the right type of message in front of the right prospect at just the right time.
Continue Reading
