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Three is the magic number (of Drum B2B Awards)
True announce 3 award wins at the 2021 Global Drum Awards for B2B for their multi-award winning campaign ‘Catching Feels’ for PERGRAPHICA, Mondi, including the prestigious Chair Award.
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High fives all round (for 5 Drum B2B Award Shortlists)
True announce 5 finalist nominations at this year’s Global Drum Awards for B2B across four different categories with three of our award winning campaigns, including Best Use of Emotion in B2B Marketing.
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True Only B2B Agency to Receive IPA Effectiveness Accreditation
An announcement from the agency about how proud we are to be on the inaugural list. How it is testament to our focus on commercial effectiveness and the results we generate for our clients.
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Quantum Marketing: A new dawn for B2B
For centuries, scientists believed in the 'planetary model' of the atom, consisting of a nucleus and then a bunch of tiny electrons, making neat, predictable circles around that nucleus. This theory mimicked the physics of outer space and therefore seemed to make perfect sense.
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Why B2B needs Don Draper
B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to go back to its roots. What B2B needs, is Don Draper.
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Are You Proving the Value of Brand Building Activity?
Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their knowledge of the value of brand building as being ‘average’ to ‘very poor’.
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