Blog
Podcasts
Webinars
Research
B2B TV Episode 4: AAR guide to selecting the right agency
Choosing the right agency in a market where there’s an over-supply and an increase in complexity of marketing requirements can be a challenging task for CMOs and procurement teams.
Continue Reading
How to justify your marketing spend
In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.
Continue Reading
Five emotions for five B2B campaigns
Emotions just aren’t used enough in B2B marketing campaigns. Yes, we have the constant use of happy ads and campaigns that give off positive vibes leaving people with a positive thinking about the brand, but that’s just not enough anymore.
Continue Reading
Marketing is an art and content marketing is a speciality
Despite the increasing digitalisation of the media, traditional channels are still doing very well.
Continue Reading
Put people – not product – at the center of everything you do
Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t going to deliver the results needed. Whether your business now claims their territory as B2B, or B2B2C or B2P (people) or B2H (human), a shift in focus is warranted.
Continue Reading
B2B TV Episode 3: Creativity in B2B – our Top 6 industry campaigns
With special guest, Creative Director; LJ Spencer, True’s founders showcase their favourite B2B ads from the last few years, in the latest episode of B2B TV.
Continue Reading
