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Put people – not product – at the center of everything you do
Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t going to deliver the results needed. Whether your business now claims their territory as B2B, or B2B2C or B2P (people) or B2H (human), a shift in focus is warranted.
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B2B TV Episode 3: Creativity in B2B – our Top 6 industry campaigns
With special guest, Creative Director; LJ Spencer, True’s founders showcase their favourite B2B ads from the last few years, in the latest episode of B2B TV.
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There are no bad search questions (except this one)
As experts in search, we get asked a lot of questions, and while there’s no such thing as a bad search question, there is one that you should never ask.
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True named ‘Agency of the Year’ at the 2017 Golden Bee Awards
True are awarded ‘Agency of the Year’ and ‘Best Integrated Campaign’ at The Golden Bees Awards.
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The Secret Beta Society
Thursday 14th September marked the second coming of True’s B2B networking event, 'The Secret Beta Society'.
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True have been shortlisted for 8 awards in this year’s B2B Brave Awards
The judging panel of The Drum B2B Brave Awards have announced the shortlisting’s to reveal who are the best and bravest in B2B as True are finalists for 8 awards
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