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How To Break Through the B2B Content Production Bottleneck
It’s hardly a secret that tensions exist between sales and marketing departments. Nowhere is this more evident than in generating content. Marketing wants to follow a proven process that ensures content quality and adherence to the brand. Sales care less about the process and much more about getting the right type of message in front of the right prospect at just the right time.
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What Makes Good B2B Content?
Without good content, you may have a nicely designed website that won’t hold peoples’ attention; or social media messaging that no one reads.
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Facebook’s Upcoming Privacy Changes – What Advertisers Need to Know
If you thought conversations around user privacy and tracking were finally over with the death of Chrome’s 3rd Party Cookie … think again! Apple has announced its own plans to introduce changes to the way mobile app users are tracked and identified within iOS14.
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Thought Leadership is Old Skool
As a 30-plus year PR/Marcom professional, “thought leadership” has been a part of nearly every PR program I have known. It makes sense, right? Every client wants to show others (employees, customers, competitors) how much they know and to be a recognized leader in their category.
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Our first year as IPA members: what it’s meant for us and our clients
The Institute of Practitioners in Advertising (IPA), incorporated by Royal Charter, is the professional body for agencies in the advertising, media and marketing communications industry. And it’s with great pride that True were elected as members in 2019.
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True recognised for creativity and campaign effectiveness globally
True named Global B2B Creative Agency of the Year 2020 at ANA Global Ace Awards with four wins at ANA B2 Awards
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