Blog
Podcasts
Webinars
Research
Bang the drum for the Drum Marketing Awards
True has been shortlisted with four entries at the global Drum Marketing Awards 2021, in partnership with the Financial Times. We’re so proud to have scored two nominations in both of our categories, and to be alongside so many high quality campaigns.
Continue Reading
Why B2B needs Don Draper
B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to go back to its roots. What B2B needs, is Don Draper.
Continue Reading
We're shortlisted for the Brand Film awards EMEA
True has been shortlisted for Best B2B at the Brand Film Awards EMEA 2021, the awards scheme from PRWeek and Campaign, for our campaign with ROCKWOOL: The 7 Strengths of Stone Test Series.
Continue Reading
Are You Proving the Value of Brand Building Activity?
Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their knowledge of the value of brand building as being ‘average’ to ‘very poor’.
Continue Reading
How To Break Through the B2B Content Production Bottleneck
It’s hardly a secret that tensions exist between sales and marketing departments. Nowhere is this more evident than in generating content. Marketing wants to follow a proven process that ensures content quality and adherence to the brand. Sales care less about the process and much more about getting the right type of message in front of the right prospect at just the right time.
Continue Reading
What Makes Good B2B Content?
Without good content, you may have a nicely designed website that won’t hold peoples’ attention; or social media messaging that no one reads.
Continue Reading
