Blog

Stay in the loop with the latest B2B industry trends.

29 June 2021 by Grace Baron

Time to play our ACE

True has won gold at the ANA, NYC Global ACE Awards for our campaign, Catching Feels for PERGRAPHICA, Mondi. We’re so thrilled to be recognised by the Global ACE Awards who consistently champion creativity in the B2B industry.

Continue Reading

02 June 2021 by Grace Baron

True Brand Film Awards EMEA Winners

True has successfully won the award for Best B2B at the Brand Film Awards EMEA 2021, the awards scheme from PRWeek and Campaign, for our campaign with ROCKWOOL: The 7 Strengths of Stone Test Series.

Continue Reading

02 June 2021 by Grace Baron

Bang the drum for the Drum Marketing Awards

True has been shortlisted with four entries at the global Drum Marketing Awards 2021, in partnership with the Financial Times. We’re so proud to have scored two nominations in both of our categories, and to be alongside so many high quality campaigns.

Continue Reading

01 June 2021 by Grace Baron

Why B2B needs Don Draper

B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to go back to its roots. What B2B needs, is Don Draper.

Continue Reading

10 May 2021 by Grace Baron

We're shortlisted for the Brand Film awards EMEA

True has been shortlisted for Best B2B at the Brand Film Awards EMEA 2021, the awards scheme from PRWeek and Campaign, for our campaign with ROCKWOOL: The 7 Strengths of Stone Test Series.

Continue Reading

23 April 2021 by Grace Baron

Are You Proving the Value of Brand Building Activity?

Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their knowledge of the value of brand building as being ‘average’ to ‘very poor’.

Continue Reading