Blog
Podcasts
Webinars
Research
Heart vs Head – How Did We Get Here?
Since the beginning of time it seems advertising has been split into two camps: the salesmen versus the artists.
Continue Reading
Who's who at True: Tessa
It helps to both like and be proud of the people you work with. At True, we are. Since you may only know a few of us, we're starting a who's who of True – picking random people and digging for the truth behind their shiny smile.
Continue Reading
Where’s the Consistency Gone?
We don’t behave the same way at the football game as we do at a funeral, unless we’re starring in a gross-out Hollywood comedy. As humans, we adapt our behaviour to the social context. Brands should do the same.
Continue Reading
Who’s Who at True: Vasil
It helps to both like and be proud of the people you work with. At True, we are. Since you may only know a few of us, we're starting a who's who of True – picking random people and digging for the truth behind their shiny smile.
Continue Reading
Hello, I’m a Psychopath!
In my last post, I said your brand is an ape. Everything changes when we start to think of B2B brands as human and as predisposed towards emotional, intuitive behaviour as humans are.
Continue Reading
Cold Calling or Egg Mayonnaise?
I am new to B2B marketing (someone has to be). I used to be a professional actor. My main areas of expertise are bursting into impromptu song and making the shape of a tree.
Continue Reading
