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Where’s the Consistency Gone?
We don’t behave the same way at the football game as we do at a funeral, unless we’re starring in a gross-out Hollywood comedy. As humans, we adapt our behaviour to the social context. Brands should do the same.
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Who’s Who at True: Vasil
It helps to both like and be proud of the people you work with. At True, we are. Since you may only know a few of us, we're starting a who's who of True – picking random people and digging for the truth behind their shiny smile.
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Hello, I’m a Psychopath!
In my last post, I said your brand is an ape. Everything changes when we start to think of B2B brands as human and as predisposed towards emotional, intuitive behaviour as humans are.
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Cold Calling or Egg Mayonnaise?
I am new to B2B marketing (someone has to be). I used to be a professional actor. My main areas of expertise are bursting into impromptu song and making the shape of a tree.
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You’re an Ape
This isn’t meant to sound insulting – quite the opposite. Some of you may like to think of homo sapiens as being at the pinnacle of the animal kingdom, differentiated as much by our culture, imagination, and creativity as by our opposable thumbs.
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Creating Compelling B2B Stories Through Infographics
B2B marketers don’t need convincing to produce infographics that display information in a visual way. But all too often, we are seeing an overuse of pie charts and small people to represent percentages and statistics.
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