Blog
Podcasts
Webinars
Research
It’s Show Time, Folks!
Words or pictures, pictures or words? This is the age-old argument for what works best in advertising.
Continue Reading
Millennials – Don’t Be Bugged
Born between 1980 and 2000, millennials are a group of people who have never used a fax machine, think dial-up internet is from the dark ages, have rarely opened an encyclopaedia – and may never have driven anywhere without the aid of a sat-nav.
Continue Reading
Gorillas and Bulls
Once a brand knows what it stands for and knows what kind of relationship it has with its audience, its marketing can be more adventurous and take more risks. Cadbury’s ‘Drumming Gorilla’ ad is a prime example.
Continue Reading
Have Some Respect: The US Creative Revolution
In my last post, I argued that European advertising haled from artistic roots and was the better for it. But most commentators seem to agree that it was Bill Bernbach of Doyle Dale Bernbach who unleashed a new era of creativity in advertising in 1950s America.
Continue Reading
Heart vs Head – How Did We Get Here?
Since the beginning of time it seems advertising has been split into two camps: the salesmen versus the artists.
Continue Reading
Who's who at True: Tessa
It helps to both like and be proud of the people you work with. At True, we are. Since you may only know a few of us, we're starting a who's who of True – picking random people and digging for the truth behind their shiny smile.
Continue Reading
