Blog
Podcasts
Webinars
Research
Become The Don of Social Media
Don Corleone has a successful business in Gambling and Bribery. He faces a choice between potential earnings from narcotics and jeopardising his established relationships with the Police and Government by starting an unknown and unsavoury venture. If you're a B2B CMO, you are Don Corleone; Social Media is narcotics.
Continue Reading
Ghosts Of Halloween Past
My first Halloween was in 1991. On the morning of Oct 31 I touched down at Kennedy airport. One way ticket - Kathmandu to New York. I had decided it was too early to become a Himalayan monk, and instead chose the Big Apple.
Continue Reading
It’s Show Time, Folks!
Words or pictures, pictures or words? This is the age-old argument for what works best in advertising.
Continue Reading
Millennials – Don’t Be Bugged
Born between 1980 and 2000, millennials are a group of people who have never used a fax machine, think dial-up internet is from the dark ages, have rarely opened an encyclopaedia – and may never have driven anywhere without the aid of a sat-nav.
Continue Reading
Gorillas and Bulls
Once a brand knows what it stands for and knows what kind of relationship it has with its audience, its marketing can be more adventurous and take more risks. Cadbury’s ‘Drumming Gorilla’ ad is a prime example.
Continue Reading
Have Some Respect: The US Creative Revolution
In my last post, I argued that European advertising haled from artistic roots and was the better for it. But most commentators seem to agree that it was Bill Bernbach of Doyle Dale Bernbach who unleashed a new era of creativity in advertising in 1950s America.
Continue Reading
