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Gorillas and Bulls
Once a brand knows what it stands for and knows what kind of relationship it has with its audience, its marketing can be more adventurous and take more risks. Cadbury’s ‘Drumming Gorilla’ ad is a prime example.
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Have Some Respect: The US Creative Revolution
In my last post, I argued that European advertising haled from artistic roots and was the better for it. But most commentators seem to agree that it was Bill Bernbach of Doyle Dale Bernbach who unleashed a new era of creativity in advertising in 1950s America.
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Heart vs Head – How Did We Get Here?
Since the beginning of time it seems advertising has been split into two camps: the salesmen versus the artists.
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Who's who at True: Tessa
It helps to both like and be proud of the people you work with. At True, we are. Since you may only know a few of us, we're starting a who's who of True – picking random people and digging for the truth behind their shiny smile.
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Where’s the Consistency Gone?
We don’t behave the same way at the football game as we do at a funeral, unless we’re starring in a gross-out Hollywood comedy. As humans, we adapt our behaviour to the social context. Brands should do the same.
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Who’s Who at True: Vasil
It helps to both like and be proud of the people you work with. At True, we are. Since you may only know a few of us, we're starting a who's who of True – picking random people and digging for the truth behind their shiny smile.
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