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Funnel Vision
Why do B2B marketers get things the wrong way round?
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The Myths of Time...
Before we could even write, we humans were painting scenes on the cave walls at Lascaux, or listening to Greek bards sing about the exploits of heroes and gods.
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Become The Don of Social Media
Don Corleone has a successful business in Gambling and Bribery. He faces a choice between potential earnings from narcotics and jeopardising his established relationships with the Police and Government by starting an unknown and unsavoury venture. If you're a B2B CMO, you are Don Corleone; Social Media is narcotics.
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Ghosts Of Halloween Past
My first Halloween was in 1991. On the morning of Oct 31 I touched down at Kennedy airport. One way ticket - Kathmandu to New York. I had decided it was too early to become a Himalayan monk, and instead chose the Big Apple.
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It’s Show Time, Folks!
Words or pictures, pictures or words? This is the age-old argument for what works best in advertising.
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Millennials – Don’t Be Bugged
Born between 1980 and 2000, millennials are a group of people who have never used a fax machine, think dial-up internet is from the dark ages, have rarely opened an encyclopaedia – and may never have driven anywhere without the aid of a sat-nav.
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