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How To Find Influencers and Engage Them
Nowadays, much more of our reputation is affected by what is said about us! In business, this means that 80-90 per cent of customers decide on their purchase before they are actively addressed.
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“Here’s to the crazy ones…”
When Steve Jobs and Steve Wozniak founded Apple, they didn’t just want to make machines that were functional; they also wanted to make them beautiful and easy to use. Jobs was as influenced by calligraphy as he was by programming.
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Friction Factory
Telling a good story is often about identifying a point of friction and releasing pressure that has built up because of it. That point is not always obvious, of course.
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The Greatest Story Ever Told?
Metro Goldwyn Mayer’s 1965 film, ‘The Greatest Story Ever Told’ brought the life of Jesus to the big screen in glorious Technicolor.
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Funnel Vision
Why do B2B marketers get things the wrong way round?
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The Myths of Time...
Before we could even write, we humans were painting scenes on the cave walls at Lascaux, or listening to Greek bards sing about the exploits of heroes and gods.
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