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Put Some Emotion In Your B2B Marketing Campaigns
Marketers in the B2B space strongly feel that emotions have no significance in their marketing campaigns. But what if we tell you that it’s only partially true?
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BBN Expands Into Brazil
BBN has just signed it’s latest agency partner agreement with Brazilian agency Approach. Our dialogue with Beth Garcia, CEO and partner of Approach began in February this year and after several conversations and communication exchanges over the next proceeding months it became clear that Approach was going to be a key partner for our clients doing business in South America.
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The Most Important B2B Marketing ‘Twends’ of 2016
A few months into 2016 and some are still wondering what this year will bring. What can we, for example, expect in the area of B2B marketing? What are the most important trends and evolutions? We have evaluated and assessed the most important predictions. The result is something between a trend list and a wish list. Therefore, Twends.
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Common Marketing Automation Mistakes to Avoid
Right now is the best time to deploy a marketing automation platform. Marketing automation is experiencing record adoption, more than any other digital marketing platform, and has seen a 50% increase in growth over the past year.
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In What Life Stage Is Your Brand? Fun or Death Rattle?
You know them…outdated companies that have no intention of wanting to change until revenues and profits are seriously decreasing. The organisation changes too late and causes its own demise, resulting in the brand’s ‘death rattle’.
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A Great Product Launch Means Finding Your ‘Peanut Butter’!
If a service or product launch is at the centre of your communications strategy, and if you haven’t found your ‘peanut butter’, beware! Your launch could probably use a healthy injection of innovation. (If you just sat back, furrowed your brow and said “Huh?”, allow me two minutes to explain.)
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