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As Britney Would Say, Work Bitch
I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?
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Thoughts on Thought Leadership
The power of a new business point of view
New points of view change our life. You could describe Steve Job’s new point of view on the user interface as: we now serve our computer versus our computer needs to serve us.
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Top Ten Tips For Creating Engaging Content
Okay, while you might not be able to eat these yummy ‘top tips’. We think you’ll find them deliciously useful.
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3 Tips For Better B2B Technology Marketing Case Studies
Case studies are an important arrow in the arsenal of a B2B technology marketer. Knowing how to write one well–or being able to spot shortfalls in case studies written by your agency–is an important skill.
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What Can Marketers Learn From Pokémon GO?
In under a week Pokémon Go has become a phenomenon, surpassing Tinder and almost Twitter on Android phone downloads – despite only being available in four countries.
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Why B2B Business Blogging Is Still Not Dead
For businesses that think writing blogs is passé, it’s time to reconsider. Enterprise blogs are more than just content pieces. They are a means to an end, the end being leads. Effective blogs with rich content can convert web-traffic into measurable sales inquiries.
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