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Marketers Should Be Architects
“No person who is not a great sculptor or painter can be an architect. If he is not a sculptor or painter, he can only be a builder.”
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Nurture A B2B Customer Journey, One Micro-Moment At A Time
In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference.
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As Britney Would Say, Work Bitch
I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?
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Thoughts on Thought Leadership
The power of a new business point of view
New points of view change our life. You could describe Steve Job’s new point of view on the user interface as: we now serve our computer versus our computer needs to serve us.
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Top Ten Tips For Creating Engaging Content
Okay, while you might not be able to eat these yummy ‘top tips’. We think you’ll find them deliciously useful.
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3 Tips For Better B2B Technology Marketing Case Studies
Case studies are an important arrow in the arsenal of a B2B technology marketer. Knowing how to write one well–or being able to spot shortfalls in case studies written by your agency–is an important skill.
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