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“Two for True” at the B2B Marketing Awards
Last night, True nabbed the ‘Best use of creative’ for Yell and ‘Most commercially successful campaign’ for Micro Focus at the B2B Marketing Awards.
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The Secret Beta Society
The Secret Beta Society event was an evening of discovery into B2B marketing, held by True. The Brothers and Sisters congregated for an evening of wit, wisdom and wine. Ever wondered who the B2B Illuminati are? View some photos from the night, you may even spot the greatest B2B mind in the room.
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Harnessing The Power Of Account Based Marketing
Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress of your campaigns.
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A Beautiful Building Needs A Platform
Continuing from my last post.
Good buildings are built on solid foundations. For our purposes, I’m going to call these platforms. The first platform we need to build is the creative platform.
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Marketers Should Be Architects
“No person who is not a great sculptor or painter can be an architect. If he is not a sculptor or painter, he can only be a builder.”
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Nurture A B2B Customer Journey, One Micro-Moment At A Time
In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference.
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