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Harnessing The Power Of Account Based Marketing
Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress of your campaigns.
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A Beautiful Building Needs A Platform
Continuing from my last post.
Good buildings are built on solid foundations. For our purposes, I’m going to call these platforms. The first platform we need to build is the creative platform.
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Marketers Should Be Architects
“No person who is not a great sculptor or painter can be an architect. If he is not a sculptor or painter, he can only be a builder.”
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Nurture A B2B Customer Journey, One Micro-Moment At A Time
In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference.
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As Britney Would Say, Work Bitch
I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?
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Thoughts on Thought Leadership
The power of a new business point of view
New points of view change our life. You could describe Steve Job’s new point of view on the user interface as: we now serve our computer versus our computer needs to serve us.
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