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Marketing = Science + gut feeling
Computers and software are taking over many of our core tasks in marketing. Gut feeling can't be dictated to or coded, though. However important hard science and analyses might be, you need to mix them with a gentle dose of gut feeling to achieve successful campaigns.
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All aboard the content truck, Mr Clarkson
I turned on the TV this morning.
Actually, no I didn’t. I picked up my iPhone, opened up myTV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.
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Cyberage your marketing organisation
Why does the most with-it collection of individuals inside corporations fall behind in their way of working? Marketing departments talk along the lines of new wave, hip culture, music and fashion. But when it comes down to really doing things – making change happen – they hide behind glowing apple laptops.
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Bits, Bytes and Ballyhoo
To state the bleedin’ obvious, our world is digital now. People live online these days. That’s where conversations take place.
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Political campaigns are very much like B2B campaigns
What? I hear you say. The reason for that assertion is that they, like a lot of what we do, are wrapped up in very rational arguments.
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How B2B Marketers Can Achieve Audacious Goals by Going Social
There is a common perception in the B2B marketing space that social media campaigns do not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy decision makers, it’s absolutely untrue.
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