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This is no joke – how humour can help B2B marketers connect with their audience
There were two cows in a field. One said “moo”, the other one said, “I was going to say that!”
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Introducing B2B TV...
Under the Influence is our first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human.
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Marketing = Science + gut feeling
Computers and software are taking over many of our core tasks in marketing. Gut feeling can't be dictated to or coded, though. However important hard science and analyses might be, you need to mix them with a gentle dose of gut feeling to achieve successful campaigns.
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All aboard the content truck, Mr Clarkson
I turned on the TV this morning.
Actually, no I didn’t. I picked up my iPhone, opened up myTV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.
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Cyberage your marketing organisation
Why does the most with-it collection of individuals inside corporations fall behind in their way of working? Marketing departments talk along the lines of new wave, hip culture, music and fashion. But when it comes down to really doing things – making change happen – they hide behind glowing apple laptops.
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Bits, Bytes and Ballyhoo
To state the bleedin’ obvious, our world is digital now. People live online these days. That’s where conversations take place.
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