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Another year of hard work pays off as True are shortlisted for two B2B Marketing Awards
True have been shortlisted for ‘Most Commercially Successful Campaign’ and ‘Best Internal Audience Campaign’ ahead of the B2B Marketing Awards in November
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Just do it…
Once you've done all your thinking, research, and empathizing, hopefully you have a pretty good idea what you want to say – what the brand narrative is going to be. It’s time to start synthesizing all those influences into the semblance of a big idea.
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Creativity, where art thou?
The big idea – the brand story running throughout a campaign and the entire business – can’t come from a rulebook or a set of data. So where does creativity come from?
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Do B2B companies need a face?
Since the advent of Social Media, there is a growing move within B2B-centric businesses to act more like a person rather than just a company.
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B2B TV Episode 2: How to effectively target SMEs
Our second episode of B2B TV involves True co-founders, Richard and Cos discussing some key considerations for targeting small to medium sized businesses. Including broadcast and news media, data propensity modelling and social media.
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Bringing the world together with Tea
The BBN owners conference was held last month, just outside Frankfurt, bringing together agency owners to take part in caffeine stimulated workshops.
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