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Industry goals for 2025: Did we mention effectiveness ?
The Drum’s recent Predictions event covered everything from antihyperstimulisation and middlenials to aura beauty and whether AI is democratising data. There were some cautionary tales and worrying stats – but overall the future feels exciting.
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Navigating the Future of B2B Agencies with AI: A view from a Gen Z
Starting out in the B2B world as an Account Executive at True, I’ve quickly learned that AI is no longer some far-off tech buzzword. Join me as I dive into why AI is so much more than that.
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True takes home four wins at the B2B Marketing Awards
True has reached an incredible milestone, securing four wins from six shortlisted submissions at this month's B2B Marketing Awards—an outstanding way to close the year with two gold and two silver awards!
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Cookieless Thoughts
Adapting to a Cookieless Future in B2B Marketing: Key Insights
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True retains its status as IPA Effectiveness Accredited Agency
B2B agency True has gained IPA Effectiveness Accreditation for the second time, and remains the only B2B agency to receive this special recognition.
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The 95-5 Rule of Advertising
The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
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