Blog
Podcasts
Webinars
Research
Navigating the Future of B2B Agencies with AI: A view from a Gen Z
Starting out in the B2B world as an Account Executive at True, I’ve quickly learned that AI is no longer some far-off tech buzzword. Join me as I dive into why AI is so much more than that.
Continue Reading
Cookieless Thoughts
Adapting to a Cookieless Future in B2B Marketing: Key Insights
Continue Reading
True retains its status as IPA Effectiveness Accredited Agency
B2B agency True has gained IPA Effectiveness Accreditation for the second time, and remains the only B2B agency to receive this special recognition.
Continue Reading
The 95-5 Rule of Advertising
The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
Continue Reading
What I learnt at the BBN Academy
At True, the London office of the BBN Network, we take our role in BBN very seriously.
Continue Reading
True wins two IPA Effectiveness Awards
We are thrilled to bits that True has taken home not one, but two trophies at the highly coveted 2022 IPA Effectiveness Awards.
Continue Reading
