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Cookieless Thoughts
Adapting to a Cookieless Future in B2B Marketing: Key Insights
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True retains its status as IPA Effectiveness Accredited Agency
B2B agency True has gained IPA Effectiveness Accreditation for the second time, and remains the only B2B agency to receive this special recognition.
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The 95-5 Rule of Advertising
The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
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What I learnt at the BBN Academy
At True, the London office of the BBN Network, we take our role in BBN very seriously.
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True wins two IPA Effectiveness Awards
We are thrilled to bits that True has taken home not one, but two trophies at the highly coveted 2022 IPA Effectiveness Awards.
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Andrew Godley joins True as Managing Director
True has hired Andrew Godley as its Managing Director, reporting directly to agency founder Richard Parsons.
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