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True retains its status as IPA Effectiveness Accredited Agency
B2B agency True has gained IPA Effectiveness Accreditation for the second time, and remains the only B2B agency to receive this special recognition.
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B2B TV Episode 4: AAR guide to selecting the right agency
Choosing the right agency in a market where there’s an over-supply and an increase in complexity of marketing requirements can be a challenging task for CMOs and procurement teams.
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