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BEAUTIFULLY SIMPLE
The Brief
Following Miura’s successful launch into the mobile payments market, they tasked us with launching their brand into the newly emerging tablet POS market.
The Truth
Miura’s launch product, called the POSzle, was simply more attractive than the competitors. What’s more, this was a key attribute the market cared about.
The Idea
If the hardware was beautifully simple, shouldn’t our marketing be too? Our campaign took the idea and ran with it across a launch event, website, and outbound communications.
Results
Our campaign put Miura on the map and cemented their position as one of the top 3 fastest growing UK firms. In the first 12 weeks alone, there were close to 1,000 marketing enquiries.
