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The Brief
Build awareness for Kaspersky Enterprise solutions and get enterprise leaders to reappraise the brand with a new B2B positioning.
The Truth
Kaspersky sees the big picture and empowers enterprise leaders so they can be fearless against cyberthreats and focus on the future.
The Idea
Kaspersky’s unique expertise, knowledge, award-winning solutions and experience partnering with some of the world’s biggest businesses make them the one cybersecurity partner for all Enterprise needs.
Results
The campaign launched in October in three key markets and is going to be extended into five more in 2022. Results are coming soon, but clients are already delighted with the campaign’s performance.
