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Joining the dots in
The Brief
Develop a creative platform and advertising campaign to showcase Clyde & Co.'s product liability and recall insurance expertise across multiple import and export sectors.
The Truth
Product liability and recall issues are complex and can have far-reaching consequences for businesses. Clients needed a legal partner who understands the intricacies of global supply chains and can provide expert guidance in navigating these challenges.
The Idea
The creative platform "Join the dots" visually represents Clyde & Co.'s ability to connect the dots in complex product liability cases, ensuring no detail is overlooked.
The campaign uses striking visuals of disconnected dots forming recognisable products, accompanied by concise copy highlighting successful case outcomes across various sectors: Agriculture and Food, Automotive, Construction and Engineering, Medical Devices/Pharmaceutical, Manufacturing and Retail.
Results
The "Join the dots" campaign effectively positioned Clyde & Co. as a global leader in product liability and recall. The compelling visuals and impactful case studies demonstrated their expertise across diverse sectors, instilling confidence in potential clients seeking a reliable legal partner. The campaign increased brand awareness, generated short and long-term sales opportunities, and solidified Clyde & Co.'s reputation as the go-to firm for product liability and recall matters.
