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AUTOMATION WITH
The Brief
Launch Borland’s next generation suite of Silk test automation tools.
The Truth
Borland’s test automation tools help the human behind the tests improve quality and speed of delivery. They are automation tools that help the test be the best they can be.
The Idea
We humanised the Silk automation product suite, showing each product as a robot that gives testers the help they need. We ran a fully integrated campaign, implementing an awareness phase alongside lead generation activity through programmatic advertising, Eloqua and an inbound content strategy.
Results
The campaign generated 135 sales qualified leads and awareness of Borland’s Silk product portfolio increased by 34%.
