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The Brief
To develop a marketing campaign that would increase brand awareness and generate leads for ACF Technologies, a leading provider of queue management and patient scheduling software in healthcare, focusing on safe queue management during the post-covid era.
The Truth
Post-covid, UK hospitals were struggling to manage patient flow efficiently, which lead to long wait times, increased risk of viral transmission, and patient dissatisfaction.
The Idea
True developed a marketing campaign highlighting the benefits of ACF’s queue management and patient scheduling software for safer queue management, such as reduced wait times, improved patient satisfaction, and decreased risk of viral transmission. The campaign included a variety of paid digital channels, such as display and video, social media marketing and content for owned channels.
Results
The marketing campaign was a success, resulting in a significant increase in brand awareness and leads for ACF Technologies. The NHS now uses the company's software across the country, and ACF Technologies is a recognised leader in the queue management and patient scheduling software market, globally.
