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7 STRENGTHS OF STONE:
TEST SERIES
7 STRENGTHS OF STONE:
The Brief
Bring ROCKWOOL’s corporate 7 Strengths of Stone positioning to life through a series of videos to drive awareness, brand affinity and engagement.
The Truth
ROCKWOOL stone wool is a truly remarkable product. For our technical audience, seeing is believing. We simply needed to show the product in action in a way that would thrill, engage and excite.
The Idea
Filmed at the ROCKWOOL Innovation factory, with real employees we devised a series of extreme product demonstrations that dramatised the capabilities of stone wool and brought the company’s Danish heritage and focus on continuous R&D and innovation to life - with a touch of wit thrown in for good measure.
Results
- 1.8m Facebook page engagements in under 3 months
- 30.7% Facebook and Instagram post engagement – 1435% higher than industry average
- 26% increase in Facebook followers in under 3 months
- 29% video completion rate on Facebook
- 1.6m video views to completion
- 326% uplift in unique website visits
- Website dwell time increased by 400%
- CTR 717% above industry average (6.3% vs 0.78% for B2B)
- 11,641 marketing qualified leads in 3 months
